Monthly Archives: October 2017

LOST IN TRANSLATION: We’ll pass on the “translator,” it’s an “interpreter” we need.

Here at Colen Research, we are coming off of a gem of a global study, whereby we conducted qualitative research in six countries around the world—each with its own language and culture.  For each focus group and in-depth interview, we needed an in-language moderator and, of course, someone who could convert what consumers were saying […]