Ken Colen is a master of the discussion-like format of online bulletin boards and is expert at getting participants to provide rich feedback that reveals their real opinions and true intentions. His critical insights and strategic advice led to meaningful changes in our programming model.
The members of our trade association not only walked away from Ken Colen’s session with a sense of purpose and direction, but they enjoyed it immensely. In fact, it was the highest-rated session at our recent summit meeting.
A particular strength of the project was the delivery of people who were engaging, articulate and entertaining to watch. Ken has a way of making a research interview human and powerful at the same time.
Ken Colen knows how to design and conduct research projects and interpret results that lead to actionable insights. He has a host of experiences to draw upon from many product categories, with an especially deep understanding of media, technology and entertainment.
Ken Colen has been a great asset to our business. He has an especially good grasp of quantitative data and its implications for our clients, ranging from pharmaceutical to packaged goods companies.
Ken is whip-smart, a consummate professional, with a fine eye for the details but also very adept at framing up insights into the big picture. He is a great listener and a very steady hand to guide your data efforts. If you’ve got a question that has to do with a better understanding of human beings and their thoughts and behaviors, Ken is the one to call.
Jeffrey Kaufman / Head of Multiplatform Content Programming and Brand Marketing at DC Comics