Lately, I’ve been getting a lot of questions about “online focus groups.” Many of the inquirers expect that conducting focus groups online is a cheaper way of doing them than in-person in a traditional facility. This is not necessarily the case. In fact, what is saved by not having to pay for a physical facility […]
Author Archives: Ken Colen
Here at Colen Research, we are coming off of a gem of a global study, whereby we conducted qualitative research in six countries around the world—each with its own language and culture. For each focus group and in-depth interview, we needed an in-language moderator and, of course, someone who could convert what consumers were saying […]